Posts Tagged ‘Oprah Winfrey’
First, you need a name. Not just any name. A weird name: a Biblical misspelling, maybe, or an invocation of some distant land. No matter what: the name needs an O. The O will come in handy when you need to summon a common sphere, encourage chanting, or design a gentle logo. Never deny the utility of its replication, never avoid its allusion, and never miss a moment for its branding. An O is a space anyone can fill with anything.