Post-election reporting that 79 percent of white evangelicals voted for Mitt Romney got little attention in the news because most journalists thought it wasn’t news. Evangelical support for the GOP has been consistent; even Romney’s Mormonism didn’t put them off. So election analysis approached white evangelicals as it usually has: as religio-political lemmings, all voting Republican for all the same reasons.

Yet where there was once the appearance of a monovocal evangelicalism there is now robust polyphony—what theologian Scot McKnight calls “the biggest change in the evangelical movement at the end of the twentieth century, a new kind of Christian social conscience.” This deserves our attention because most politics does not happen at elections but in between, when policy is negotiated and implemented. Current shifts in evangelical activism have re-routed the flow of evangelical money, time, and energy, and are changing the demands on the US political system. This essay investigating the shift is based on seven years of field research in evangelical books, articles, newsletters, sermons, and blogs, and on interviews with evangelicals, ages 19 to 74, across geographic and demographic groups—from students in Illinois to retired firemen from Mississippi, from former bikers to professors and political consultants.