On Sunday May 25, 2008 the New York Times published an article entitled “Superhighway to Bliss” about Jill Bolte Taylor, a neuroscientist who suffered a stroke in 1996. After she regained the ability to speak, she described the experience as “nirvana.” Neuropathology as religious experience is nothing new, yet the next day, the piece was number one on the Times list of most e-mailed articles. In the Science Times section of the paper the following Tuesday, there was an article entitled “Lotus Therapy,” on the growing use of the meditation cushion to treat problems previously consigned to the analyst’s couch. The next day, “Lotus Therapy” had taken over the top spot as the most e-mailed article. Clearly, something is going on. But that had become clear two weeks earlier when the conservative commentator David Brooks entitled his May 13 op-ed piece, “The Neural Buddhists.” [...]