Divine pervasion and the change that isn’t
Pervasive presence—or just ordinary ubiquity—is one of the main strategies in Oprah’s attempt to serve as a guide through the jumble of consumer choices, spiritual makeovers, and “original individuality” that is “secular” living in contemporary North America. Reading The Gospel of an Icon gave me a heightened awareness of this ubiquity, a new recognition of the way in which Oprah really is everywhere. As Lofton puts it in one of her clarifying turns of phrase: “She is the divine pervasion.”





By some sort of happy coincidence—or to use the surrealist term referenced by