Shahin Najafi never set out to be a rapper, much less “Salman Rushdie of Rap,” but in early 2012, global notoriety was thrust upon the exiled Iranian singer after an ayatollah issued a fatwa against his single, “Naghi.” No doubt the young songwriter aimed to provoke—the track’s cover art depicts the dome of a well-known Shiite shrine re-imagined as a woman’s breast with a rainbow flag flying from the summit—but his satirical rhymes took aim at much more than Islam or conservative clerics. Nevertheless, Najafi became both victim and beneficiary of “catastrophic celebrity.”
How do you create “catastrophic celebrity”? First, find an artist whose work outrages some representative of a religious tradition, landing the artist in dire circumstances. Next, export the story of the outrage and the resulting drama out of its original cultural context, and count on others to disseminate the story without discovering or exploring this context. Several things result, the combination of which creates catastrophic celebrity.Read the rest of How to make someone famous for the wrong reason.