The importance of spirituality is evident when analyzing the rise of the “nones.” Nones are people with limited or no religious affiliation, yet believe in some kind of higher power. While they are becoming increasingly influential, the current limited understandings of both religion and spirituality make it difficult to properly to grasp this phenomenon. Many of these nones claim to be “spiritual, but not religious,” therefore uncovering what spirituality means is crucial. While some consider it to be an aspect of religion, others consider it to be a non-religious drive to self-fulfillment. Because spirituality has multiple, competing interpretations, it is difficult to definitively identify what spirituality is or to classify its followers. Therefore, when trying to understand the effects of spirituality on the nones, analysis is problematic. Bender and McRoberts propose that a new methodology for investigating spirituality must be employed in order to assess this trend more successfully. The propose that exploring spiritual experiences, spirituality’s relationships with religion and other things, and the landscape in which arguments about spirituality and politics have taken place, will be useful mechanisms of inquiry. Overall, Bender and McRoberts hope that through these new methods, scholars can finally comprehend why nones are retreating from formal political and religious interactions in favor of something that they strongly perceive to be more authentic and individualistic. What about traditional religion is unconvincing to the nones, and more importantly what about spirituality is so appealing?